Tuesday, January 27, 2009

White Sox Pile on Barack Obama Merchandise Bandwagon


They're here!

Last week the White Sox, beaming like a parent sending their child off to the 1st day of school, announced they'd be working on a Barack Obama-styled hat. Street & Smith's SportsBusiness Journal published the images of the prototypes. According to the article, the hats have been approved by Major League Baseball and are just waiting a thumbs up from the President (you know, if he's not too busy) before they'll be sent to production.

To be honest, they're not that bad. I had earlier reservations about the Sox's jumping into the middle of Obamania, but at least what they've designed is Sox-centric and classy; not the usual over-the-top crap that's out there. And, according to S&S, the proceeds will go to charity.

“We don’t want to be overly opportunistic and exploit this,” [Brooks] Boyer said.
Sure you don't.

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